Creative. Strategic. curious.

I’m an accomplished content and marketing strategist with over 10 years of experience working in a variety of roles across a variety of industries. I’m currently on a mission to make healthcare and employer-sponsored benefits less confusing for everyone by partnering with folks across product, sales, marketing, client services, and the executive team to develop strategy and content designed to meet people wherever they’re at in their health journey.

Check out my resume below to see what I’ve accomplished recently.

I’m passionate about DEI&B, mental health, human-centric content, and ampersands.

I’m not currently looking for work, but I always love meeting new people. Feel free to get in touch or connect on LinkedIn.

SKILLS TO PAY THE BILLS

EXPERIENCE

Content Strategist
Businessolver, Remote, January 2022 - Present

I’m a cross-functional strategist primarily focused on top-of-funnel efforts with down-stream impact.

Current high-value initiatives include:

• Executive producer for Brews with Bruce, a bi-monthly compliance- and culture-focused webcast

• Executive webinar producer, zeroing in on a variety of topics including: mental health and well-being, RFP/vendor sourcing, DEI, empathy, and executive thought leadership.

• Executive content producer/lead writer for high-visibility reporting, white papers, and other proprietary content.

• Executive producer and strategist for our awards and recognition strategy; currently rolling out an updated initiative to broaden our scope and incorporate DEI and individual contributors into our recognition planning and PR.

• Contributing PR strategist and consultant, crafting press releases, monitoring the news cycle, identifying opportunities to feed to our PR team, managing external executive thought leadership opportunities, and more.

Marketing Manager, Demand Generation and Brand Experience
Maestro Health, Chicago IL, June 2021 - January 2022

Content Strategist, Marketing & Corporate Communications
Maestro Health, Chicago IL, September 2019 - Present

• Own and manage content strategy focused on demand-gen, product marketing, & brand awareness.

• Created a marketing-sales service funnel to help us prioritize work, identify opportunities, & drive strategy based on market activity & seasonality.

• Work closely with our sales and product partners to align positioning, marketing, & selling efforts.

• Own & manage marketing materials, messaging, & content operations.

• Partner closely with campaign owners to develop & execute strategy.

• Provide creative direction for campaign, sales, & product marketing materials.

• Own brand standards and guidelines.

Sabbatical
July 2019 - September 2019

You ever just need some time to recharge and refocus? I did.

I was burned out, so I made time for a personal sabbatical. I took a solo trip to Colorado, did some hiking, worked on some passion projects, read a lot of books, and enjoyed a lot of naps. I’m thankful that I had the opportunity to take the time I needed to rediscover my purpose and reconnect with my wellbeing.

Sr. Content Strategist, Advisor Software
Morningstar, Chicago IL, September 2018 - July 2019

• Supported all product and design teams across the Cloud organization.

• Developed a user insights tracking tool to help design and product teams understand where our largest usability opportunities are, with a focus on migration and net-new user business goals.

• Conducted a full content audit of two cloud-based platforms and provided detailed recommendations for improving how the business highlights their unique position in the industry and usability/understandability within both softwares.

• Coached product teams on user-forward thinking and design with a content-first approach, starting in the discovery phase.

Sr. content strategist | Flights Experience
Expedia Group, Chicago & Seattle, March 2018 - July 2018

• Worked directly with product to develop, design, and launch experiences for Expedia’s desktop, mobile & app flight purchasing experiences.

• Focused on reducing NPS detractors for entire flights shopping path, such as price increases and flight amenity restrictions communication.

• Drove increased conversions and funnel progression by introducing consistent & dynamic content aimed at informing and guiding the user through a time-sensitive experience.

• Developed & tracked content hierarchies, matrices, & themes aligned with key business goals & customer experience opportunities.

Copywriting Manager | Standards, Strategy & Product Copy
Sears Holdings, Chicago IL, June 2017 - March 2018

• Managed a copy team & directed three disciplines under main online content umbrella.

• Designed editorial calendar using revenue, traffic, & search data to help marketing and product teams prioritize year-round & seasonal initiatives.

• Developed a hierarchy of priority for business units across both Sears and Kmart brands based on net revenue percentage contributions & net sales percentage contributions, looking at both QoQ and YoY performance.

• Prioritized, managed, & released projects with emphasis on supporting year-round site traffic, seasonality, & peak revenue opportunities alongside key business opportunities & objectives.

• Designed & directed content and copy standards tailored to engage target audiences for high-revenue online categories while aligning with brand & UX standards.

• Drove average of 46% (seasonal)/28% (evergreen) lift in engagement, delta revenue, & conversions per category for online businesses across Sears and Kmart.

• Doubled enhanced products from 4,500 items in FY17 to 8,789 items in FY18 by implementing new software to improve ease of use & productivity for content and editorial teams.

• Implemented tracking system & feedback/quality tracker for performance enablement.

• Worked closely with our Sears Holdings India teams to review & enhance content standards for our softline business units.

• Supported promotional & UX copy projects.

Online Copywriter | Standards, Product Descriptions, & UX
Sears Holdings, Chicago IL, June 2014 - June 2017

• Designed & implemented product-level content standards & product feature hierarchies, leading to an average 20% lift in overall engagement, delta revenue & conversion.

• Shifted content strategy to focus on seasonal & promotional efforts, based on internal & Google search trends, site traffic, & revenue trends.

• Collaborated on online content strategy & project creation to drive increased revenue.

• Designed & directed content standards & guidelines for the home appliance & outdoor business units.

Managing Editor
US Green Technology, October 2014-December 2015

• Managed content & contributors

• Wrote news & feature articles

• Developed USGT Greenlight feature series

• Drove increased visits

Managing Editor
Firmology, October 2012- December 2015

• Managed content & contributors

• Drove 30% increase in traffic through weekly/monthly features & series

• Live event coverage for tech & start-up conferences

• Wrote news & feature articles

• Coached/workshopped regular contributors on writing style & voice

• Collaborated on strategy & branding.

Grade-Level Editor, Contract
Pearson Education, October 2013-April 2014

• Reviewed, edited & approved manuscripts of full-year first grade literacy curriculum

• Consulted on boilerplate changes with senior editors

• Reviewed all materials for consistency between workbooks, reading assignments & teacher manuals

• Copy-edited teacher manuals for full-year first grade literacy curriculum

• Implemented boilerplate

• Reviewed reading materials for consistency with all teaching materials
  

  EDUCATION

  MA Writing & Publishing
  DePaul University, 2013

  BA English, Art & Journalism
  Albion College, 2008